Trade Oak Building Kits is a sustainable trade retailer of high quality oak kits and related timber products. As industry innovators, both in terms of design and technology, the company has grown rapidly and reached a tipping point in scale. Recognising that hitting a certain level of production would reduce unit costs and delivery charges, the company partnered with digital consultancy AlwaysFriday to identify cost-effective ways to grow its customer base and minimise production costs.
A leading workshop facilitation company Creative Huddle were looking to update their performance marketing strategy to optimise spend and grow customer base. Their initial priority was to increase their website traffic and grow conversion rate. They wanted to be confident of paying the right amount for clicks and conversions, and to find out if there were any strategies they had been missing out on. The company had certain reservations around partnering with a marketing agency and were more willing to invest in the ad spend instead.
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