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Allow Google Analytics Reporting

What information is being collected?

Information about your usage of our website is collected so that we can make it better for you. This information is collected via Google Analytics.

When you contact us via our website your contact details will be sent straight to our team. We won't share your contact details or use your information for any purpose other than to respond to you.

Who is collecting it?

If you consent to the use of cookies Google Analytics will be used to understand how you used our site so that we can improve it. As well as our policy you can find further information from the Google compliance site and the Google privacy policy.

How is it collected?

Google Analytics uses cookies to understand which pages on our website, and which features, you use. These details of your behaviour are anonymous so don't include any Personally Identifiable Information. For more details of how Google Analytics works see the tracking code overview guide.

Our contact form collects minimal contact information to allow our team to get back to you. This information is sent securely to our servers.

Why is it being collected?

We collect aggregated browsing behaviour information to allow us to understand the usage of our site and products. This is to allow us to improve our site and services for website visitors. Our contact form collects contact information so that we can get back to you and won't be shared with third parties.

How will it be used?

Analytics information will be sent from our site to Google Analytics where it will be processed by Google Analytics resulting in aggregated reports which show anonymous statistics on browser behaviour.

When you submit your contact details they will be sent to one of our team members to allow them to respond to your enquiry. They will use these details only for the purposes of discussing using our products and services.

Who will it be shared with?

Anonymous browsing data is shared with Google Analytics after your IP address has been masked to make it anonymous. Details of browsing behaviour may also be shared with other Google Products to allow us to understand the impact of our marketing efforts.

If you send us your contact details they will not be shared with any third parties, they will be sent securely via email to one of our team members in order to allow them to contact you. The details are stored on our secure email servers - this is similar to what would happen if you emailed us directly.

What will be the effect on you?

We primarily collect anonymous browsing behaviour in order to allow us to improve our website. This may also include use as part of a content experiment or tuning marketing based on your browsing behaviour.

How to raise a question or complain?

We have taken every effort to minimise the information we collect and preserve the privacy of our customers and website visitors. If you have any questions or concerns about the kinds of information we are collecting then feel free to contact us to find out more at hello@alwaysfriday.co.uk

Our website uses cookies to help improve your experience.

For more information please review our privacy policy.