Technology and passion to scale your success

The vast majority of small and medium organisations don’t have a digital marketing department due to the restricted resources and lack of understanding how digital can be integrated into their sales strategy. As a result organisations miss on unique opportunities to gather, analyse and apply data that can help significantly reduce acquisition costs and grow sales.

On average 75% of companies see increased engagement when they use data-driven marketing. 87% of marketers say data is their company’s most under-utilized asset. This is why at AlwaysFriday we treat data seriously to help you achieve your business goals. We help organisations grow awareness and sales online through deep data analytics and decades of our business experience. Our team has previously delivered complex projects for Google, eBay, Klarna, BT, HP, Microsoft, Cisco, London Business School and other leading organisations.

We have helped clients half their CPA costs and double their sales in the last year and would like you to put us on test to help you scale your success.

Meet the team

Alexandra Syzova

Alexandra Syzova - CEO

Alexandra is a business development and digital marketing professional with 10+ years’ executive experience in developing growth strategy and increasing sales, driving partner and stakeholder management, programme and project management. She has been recognized for successfully developing and rolling out strategic initiatives in public and private sectors.

Alexandra led world class programmes at London Business School, Microsoft and Cisco before she decided to fully focus on helping organisations grow through optimising sales and marketing readiness. She takes pride in providing the best customer experience and evangelises data driven approaches to achieving results.

While thriving in a digital environment, Alexandra nurtures her passion for women’s leadership and diversity that can be traced back to her MA and PhD research where she spent significant time identifying key factors impacting women’s professional success.

Damien Allison

Damien Allison - Non Exec Director

Damien is a big picture thinker who works at an executive level to identify opportunities and drive their technical delivery. He is a highly experienced technical leader with extensive skills in systems architecture, product management and team management which he employs to deliver complex distributed systems that address business needs.

Prior to his recent role with Google, Damien founded a number of highly successful startups in e-commerce and booking related technologies where he developed and landed highly complex platforms. He also has a solid track record in larger organisations contributing to product strategy at companies including Google, eBay, Klarna, BT, HP and Facebook.

Tristan Bailey

Tristan Bailey - Technology Strategy

Tristan has held senior positions with mobile startup CrowdButler, JohnLewis, TimeOut and Apex Group, where he managed development and analytics. Now he advises and delivers strategy with development to B2B companies looking to improve sales through better workflow. Tristan aligns analytics with business goals and develops applications to support them. He likes giving back to the community through mentoring and hosts a podcast to share learning from other people’s success.

Mike Lloyd

Mike Lloyd - Deep Tech

Mike’s passion is to simplify Deep Tech to enable organisations to grow, and to help people to learn.

After a long and successful career at Microsoft, Mike founded learn-tech.io – a company dedicated to democratising Deep Tech and helping people develop technical, scientific, mathematics, engineering and business knowledge and skills. learn-tech.io now has products and services across the UK, Singapore, China and Australia. Mike is the author of the 'AI Demystified' and 'How to Make a Mind?' courses. He has delivered keynote speeches across the world on a range of technology related subjects and has worked at senior level in over 30 countries.

Karim Djerboa

Karim Djerboa - Business Expansion

Karim has held executive positions in companies spanning start-ups to Fortune 500 corporations in four distinct industries; IT, ICT, MedTech and Human Capital Growth across the USA, the MENA region and Europe. His career has always evolved around business development, Go-to-market strategy implementation and generating revenue streams. He loves sharing knowledge and does so by mentoring and conducting business related workshops.

Contact Us

We offer a free consultation service with no obligation.

Get in touch with our friendly team to learn how we can help you promote your brand and increase your sales. Simply tell us what you are looking to achieve, and we will work out an effective marketing plan to enhance your online presence.

We'd love to help you start growing your sales today.

Email us hello@alwaysfriday.co.uk or call us on call us on +447481187371 today.

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