Always Friday - Our team of experts

Our story

Most of the data collected by businesses goes unused. The risks of not knowing your real numbers are costly - from lost customers to wasted marketing investment. Our highly experienced team is helping companies like yours make sense of marketing data to reduce acquisition costs and grow sales.

Some years ago a friend of ours who has been running a lovingly built family business was spending winter months without a single job order. Their analytics tools were telling a different story and their marketing investment was going down the drain. At which point did they get it so wrong?

It was truly frustrating to watch a state of the art products dusted on shelves, and we wanted to help them bring their produce to market without the loss they were incurring. We fixed their analytics to reflect 100% real picture of sales and set up campaigns across various channels that returned a result noone expected. In the first year that we worked together their revenue hit £1mln.

In the 2020 lockdown they achieved their sale goals for half year. We have had similar stories since our first project. Around 90% of businesses I meet turn out to have analytics, branding, communications and lead generation problems, especially if a company is from overseas.

This is why here at always friday we embarked on a mission to help small and medium companies without big marketing teams & budgets get clarity around their numbers and build actionable sales and marketing strategies. Unlike many strategic consultants, always friday team also helps with implementation, taking the pain of everyday marketing away from decision makers and helping them focus on strategic growth.

Our background with Google, eBay, Klarna, BT, HP, Microsoft, Cisco, London Business School and other organisations helps us build a highly efficient conversion optimisation framework tailored to your company’s goals and culture. Our clients have chosen us for the high quality of our work, reliability and trustworthiness of our relationship, as well as flexible fees.

Alexandra Syzova - CEO

Alexandra is a strategic growth professional with 10+ years’ executive experience in business development, project management, marketing and stakeholder management.

She nurtures her passion for diversity and women’s leadership that can be traced back to her MA and PhD research where she spent significant time identifying key factors impacting women’s professional success.

Damien Allison - Non Exec Director

Damien is a big picture thinker who works at an executive level to identify opportunities and drive their technical delivery. He is a highly experienced technical leader with extensive skills in systems architecture, product management and team management which he employs to deliver complex distributed systems that address business needs.

Tristan Bailey - Technology Strategy

Tristan has held senior positions with mobile startup CrowdButler, JohnLewis, TimeOut and Apex Group, where he managed development and analytics. Now he advises and delivers strategy with development to B2B companies looking to improve sales through better workflow.

Mike Lloyd - Deep Tech

Mike’s passion is to simplify Deep Tech to enable organisations to grow, and to help people to learn.

After a long and successful career at Microsoft, Mike founded learn-tech.io – a company dedicated to democratising Deep Tech and helping people develop technical, scientific, mathematics, engineering and business knowledge and skills.

Karim Djerboa - Business Expansion

Karim has held executive positions in companies spanning start-ups to Fortune 500 corporations in four distinct industries; IT, ICT, MedTech and Human Capital Growth across the USA, the MENA region and Europe.

Matt Beck

Matt is an experienced website developer with a demonstrated history of creating stunning, high performing websites across industries. Skilled in Custom Website Development, PHP, WordPress, Javascript, and Web Design he executes on every project like his own and delivers the result within the terms agreed.

Natali Nekrutenko - CMO

Natali is the inspiration of growth marketing at always friday, passionate and highly experienced in Marketing & Communication, Promotion, Project Management, B2B Marketing, Branding, Research, Business performance, Business Partnership, Program Management

Dan Sherrington - Content manager, Copywriter

Dan is an expert in Sales, Marketing and Management roles, as well as Teaching and Education. He is also a Professional Musician! He understands that good copy is not about using clever words, but using the right words – words that persuade the reader to take action.

Whether you need to generate marketing qualified leads or “wrap” your brand for your customers, we are here for you.

Our story