Whether you need to generate marketing qualified leads or “wrap” your brand for your customers, we are here for you.

We founded Always Friday to help small and medium business owners focus on their priorities and celebrate their successes at the end of their packed work week. Wouldn’t it e great to have a Friday afternoon feel every day, without being distracted by the pain of marketing planning and execution?

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Alexandra Syzova
Alexandra Syzova - CEO

Alexandra is a strategic growth professional with 10+ years’ executive experience in business development, project management, marketing and stakeholder management.

She nurtures her passion for diversity and women’s leadership that can be traced back to her MA and PhD research where she spent significant time identifying key factors impacting women’s professional success.

Damien Allison
Damien Allison - Non Exec Director

Damien is a big picture thinker who works at an executive level to identify opportunities and drive their technical delivery. He is a highly experienced technical leader with extensive skills in systems architecture, product management and team management which he employs to deliver complex distributed systems that address business needs.

Tristan Bailey
Tristan Bailey - Technology Strategy

Tristan has held senior positions with mobile startup CrowdButler, JohnLewis, TimeOut and Apex Group, where he managed development and analytics. Now he advises and delivers strategy with development to B2B companies looking to improve sales through better workflow.

Mike Lloyd
Mike Lloyd - Deep Tech

Mike’s passion is to simplify Deep Tech to enable organisations to grow, and to help people to learn.

After a long and successful career at Microsoft, Mike founded learn-tech.io – a company dedicated to democratising Deep Tech and helping people develop technical, scientific, mathematics, engineering and business knowledge and skills.

Karim Djerboa
Karim Djerboa - Business Expansion

Karim has held executive positions in companies spanning start-ups to Fortune 500 corporations in four distinct industries; IT, ICT, MedTech and Human Capital Growth across the USA, the MENA region and Europe.

Matt Beck

Matt is an experienced website developer with a demonstrated history of creating stunning, high performing websites across industries. Skilled in Custom Website Development, PHP, WordPress, Javascript, and Web Design he executes on every project like his own and delivers the result within the terms agreed.

Natali Nekrutenko - CMO

Natali is the inspiration of growth marketing at always friday, passionate and highly experienced in Marketing & Communication, Promotion, Project Management, B2B Marketing, Branding, Research, Business performance, Business Partnership, Program Management

Dan Sherrington - Content manager, Copywriter
Dan is an expert in Sales, Marketing and Management roles, as well as Teaching and Education. He is also a Professional Musician! He understands that good copy is not about using clever words, but using the right words – words that persuade the reader to take action.

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